The growing packaging, building & construction, consumer goods, and automotive industries across the globe is driving demand for masterbatch. Increasing preference for plastics over other materials in these industries is also fueling market growth. Moreover, the extensive use of masterbatches in the production of plastics enhances their aesthetic appeal and quality, which increases their utility. Additionally, a wide range of colors and special effects offered by these materials enhance the value and usability of packaged goods, further fueling their demand.
A blue masterbatch is a concoction of granular concentrations made from a polymer carrier and blue pigments to color plastic products. It is used in blown film, extrusion, and injection molding processes as it offers cost-savings, excellent dispersion, and weather resistance. It also improves the product’s opacity and lightness.
This masterbatch is composed of carriers like PP and PE, inorganic or organic dyes, and high-performance additives. It is used in the manufacture of blown films, injection molding, and extrusion for its heat resistance, stability, and color-making capabilities. It is also highly durable and resistant to UV rays.
Filler masterbatches are used in the blown film technology to improve rigidity, control heat, enhance turbidity, and reduce blocking in the finished product. They are more prevalent in the LDPE and HDPE sectors than the other types of polymers. Blocking in blown film is a common phenomenon that occurs when the melted polymer does not flow into the mould as it should. This is usually due to lack of filler or uneven distribution of the filler in the melted polymer.
The global masterbatch market is expected to grow at a rapid pace, mainly driven by developing countries in Asia Pacific and South America. The region’s robust economic growth, booming industrialization, rising production of plastic components and consumer goods, and continuous penetration of masterbatch vis-a-vis competing coloring methods are key factors driving the market. In addition, the mass shift of automobile production facilities from Europe to low-cost countries in Asia is also propelling growth in the region. Masterbatch manufacturers are focused on delivering innovative solutions and creating a competitive edge to boost their market presence. They are also making efforts to minimize raw material waste and comply with regulatory processes without compromising on product safety and quality. This will help them sustain their business in the future. The demand for sustainable and eco-friendly options will continue to be a major driver for the industry’s growth. Hence, the market players are exploring various ways to increase the use of bio-based and biodegradable masterbatch ingredients. They are also working to develop new products that offer conductive, flame retardant, antimicrobial, and optical properties.